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January 25, 2001
MARRAKECH
STANDARDISES ON SIEBEL EBUSINESS APPLICATIONS
Global Online B2B E-Procurement
Provider Deploys eBusiness Software to Manage Customer Information
25th January 2001, Dublin, Ireland and San Mateo, USA ....,
Siebel Systems Inc the world's leading supplier of eBusiness applications
software, today announced that Marrakech - which enables organisations
to trade with their business partners online -- will standardise
its customer-facing operations on Siebel eBusiness Applications.
By creating a single, comprehensive customer information management
system, Marrakech will ensure that its sales, service and marketing
representatives understand customer needs and work seamlessly together
to provide consistently superior service and enhance customer satisfaction.
Headquartered in Dublin, Ireland, with offices worldwide, Marrakech
operates the Marrakech Global Commerce Network™ (MGCN), a neutral,
secure and trusted e-commerce platform which brings together buyers,
suppliers and banks and enables them to trade together online. MGCN
provides participating organisations with a range of services including
procurement, business intelligence and billing and payment that
enable faster and more efficient trading between business partners.
According to a November Forrester Research press release, global
eMarketplace trade will reach $408 billion in 2004.
Marrakech had been seeking to ensure sales, service and marketing
would function smoothly and keep pace with the global growth of
the MGCN. As a vehicle for many parties -- from buyers, suppliers
and banks, to other marketplaces -- seamless operation would require
nearly instantaneous co-ordination and recording of sensitive transactions
across multiple geographic locations, time zones, languages and
currencies. Marrakech needed to provide MGCN participants the flexibility
to communicate through their preferred channel at any given time,
whether via the Web, phone or email. Service and sales representatives
also needed to be able to respond efficiently and accurately to
requests and to move customers' trading partners onto the MGCN quickly
and smoothly.
Siebel eBusiness Applications will unite Marrakech's customer-facing
representatives in Ireland, the U.K., Mexico and Singapore, enabling
them to share and update customer records and stay apprised of complex
business relationships. Whether customers choose to contact Marrakech
by phone, email, Web site or fax, service representatives will be
able to work together seamlessly and respond without delays due
to location or time zone. By creating a central repository for participant
information, Marrakech service representatives will be able to review
and identify effective processes to establish best practices. In
addition, Marrakech marketing professionals will be able to develop
accurate customer profiles and target and refine promotions to generate
strong sales leads. Ultimately, Siebel eBusiness Applications will
afford Marrakech insight that will help the company forecast customers'
needs and prepare for growth, to ensure smooth operation of the
MGCN and enhance customer satisfaction.
"The Marrakech Global Commerce Network is enabling companies around
the world to come together over the Internet and trade together
in a faster, more efficient and more cost effective way than ever
before'', said Eleanor O'Neill, Vice President of Corporate Operations
for Marrakech. "Managing such a large number of organisations and
contacts spread around the globe requires a proven solution. We
evaluated a number of applications and based on that analysis, selected
Siebel eBusiness Applications to manage our customer and partner
contacts. We are already implementing the system across our global
offices, and it has proved a valuable tool in effectively managing
our external contacts. "The robust, scalable technology underlying
Siebel eBusiness Applications and the products' architecture also
ensure Marrakech can expand with Siebel as we continue to grow,"
O'Neill said.
About the Marrakech Global Commerce Network
The Marrakech Global Commerce Network enables organisations to trade
together online. The MGCN offers companies four different services,
namely, procurement, business intelligence, billing and settlement
and open network services. The combination of these four services
produces the world's most complete B2B solution that enables end-to-end
procurement from requisition to settlement, provides sophisticated
analysis tools and integrates all members on an open platform.
About Marrakech
Marrakech is the global transaction company. The Marrakech Global
Commerce Network is an Internet-based trading platform that facilitates
commercial transactions between member organisations. It is the
only commerce platform that integrates procurement and payment services
into one single neutral network for buyers, suppliers, banks, marketplaces
and other intermediaries. Marrakech is a privately held company
with offices in Dublin, London, Paris, Mexico City and Singapore.
About Siebel Systems
Siebel Systems, Inc. is the world's leading provider of e-Business
applications software. Siebel Systems provides an integrated family
of eBusiness applications software enabling multi-channel sales,
marketing and customer service systems to be deployed over the Web,
call centres, field, reseller channels, retail and dealer networks.
Siebel Systems' sales and service facilities are located in more
than 37 countries. For more information, please visit Siebel Systems'
Web site at www.Siebel.com
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