Our Strategy


Crucible's mission is to help Irish entrepreneurs develop their innovative business concepts into successful transatlantic business operations. This mission drives everything that we do - from how we organise our company to our investment strategy.

As an early stage investor Crucible's ultimate success is measured in the achievements of its investments. Crucible believes that selecting the right companies and providing them with the right support is key to building a successful portfolio.

Crucible only invests in companies with patentable technology or who can build long term technical barriers to entry and who are primarily targeting the US market. This focus ensures discipline in Crucibles investment process and reduces the temptation of investing in the latest fashions.

Just picking the right companies does not always guarantee success. Crucible believes that early stage companies require considerable handholding and guidance in order to deliver on their potential. When Crucible makes an investment it puts its entire team and advisory network behind the investment to help build the company and commercialise the technology in the US.

Crucible believes that Smart money is the key to successful investing. Crucible will only invest in companies that meet its investment criteria and where we can bring the strengths of our team to bear.

 

What We Do



As a "Smart Money" investor Crucible offers its investments more than just capital. When Crucible makes an investment it also mobilises it's management team and advisory network to deliver:

Seed Capital

Crucible will typically invest up to $1.5 million in a seed, start-up or early stage opportunity. Crucible will also take an active role in helping the investment secure follow-on financing as the company develops.

Management Guidance and Direction

Crucible's management team is comprised of leading professionals with proven international experience in the information technology sector. This team is uniquely poised to both understand and anticipate the unforeseen obstacles that can plague a start-up enterprise. The team operates with a hands-on policy and is easily accessible to all our investments. We firmly believe that this dedicated guidance will significantly reduce the time required for a portfolio company to become self-sufficient.

Typically the team helps with

Strategic Direction
  Establishing the strategic direction, defined goals and setting measurable milestones by which to measure performance.
Technical Direction

 

Ensuring technological development is focussed on addressing market needs and is ultimately scalable.
Sales Development

 

Helping to build the most appropriate sales model, identifying channels and building teams.
Marketing Strategy
  Creating a recognisable brand to attract staff, potential investors, and customers.
Personnel Recruitment
  Identifying skill requirements and recruiting the right people to fill them.

Commercialisation

Crucible believes that commercialisation is key to any successful investment. In many cases, early stage companies leave their commercialisation strategy too late in their development curve.

While the investment's management team focuses on building their business, the Crucible Commercialisation Team will work to help build market awareness and a US presence along with:

Sourcing of initial customers and/or partners
 Providing market intelligence
 Assisting with recruitment

Advisory Board

We have assembled a team of thought leaders, industry achievers, market watchers, and industry analysts to help coach and guide our investments from concept to market entry. Where appropriate, Advisory Board members will take non-executive positions on the boards of portfolio companies.

The primary purpose of the Advisory Board is to provide access to personal networks and seasoned experience in order to rapidly grow start-up companies. The advisory board members are rewarded based on their personal contribution to the investments success.

 

Who We Are

Crucible has put together a world-class Board of Directors and Management Team which is made up of proven industry professionals who have international experience of the technology sector and understand what is involved in building a company from the ground up, developing innovative commercial products, engineering scalable technologies and generating international revenues.

Board of Directors

Don Caldwell is currently Chairman, Chief Executive Officer and Co-Founder of Cross Atlantic Capital Partners, Inc. ("XACP"). XACP is the General Partner and manager of two venture funds with $300 million in assets under management. The first fund is Cross Atlantic Technology Fund with an objective to provide much needed venture capital to early to mid-state IT companies in the United States, Ireland and the UK. The second fund is The Co-Investment 2000 Fund with an objective to harvest co-investment opportunities from a selected portfolio of venture funds. Don was formerly President and Chief Operating Officer of Safeguard Scientifics (NYSE: SFE) and Chairman of its Investment Committee. During his tenure, Don led the formation of two Safeguard-related venture capital funds - SCP Private Equity Partners and PA Early Stage Partners - and oversaw 22 investments that have yielded a composite IRR of 69%. Prior to joining Safeguard, Don held a number of executive and financial positions, including chief administrative officer of a predecessor company of Cambridge Technology Partners, Inc. and partner in the national office of Arthur Young & Co., a predecessor to Ernst & Young, LLP.

Glenn Rieger is President and Co-Founder of Cross Atlantic Capital Partners, Inc. ("XACP"). XACP is the General Partner and manager of two venture funds with $300 million in assets under management. The first fund is Cross Atlantic Technology Fund with an objective to provide much needed venture capital to early to mid-state IT companies in the United States, Ireland and the UK. The second fund is The Co-Investment 2000 Fund with an objective to harvest co-investment opportunities from a selected portfolio of venture funds. He was formerly Senior Vice President in charge of business development for Safeguard Scientifics, Inc. (NYSE:SFE). In this position, he developed and oversaw merger, acquisition and investment opportunities for Safeguard, after having joined the firm in 1994 as a Vice President. In addition, he served as a business partner and Director for five of Safeguard's partnership companies. Prior to joining Safeguard, Glenn had been a managing director of a boutique investment banking firm specializing in merger and acquisition activity and CEO of a California savings bank.

Gerry McCrory co-founded The Crucible Corporation, an early-stage venture capital fund headquartered in Dublin and the Cross Atlantic Technology Fund, an expansion-stage venture capital fund headquartered in Philadelphia. Gerry currently serves as managing director of the Cross Atlantic Technology Fund in Dublin. Prior to founding Crucible, Gerry was the Managing Director of Cambridge Technology Partners (Ireland); started his own software services company, The Information Mosaic; and held various senior commercial responsibilities at Cap Gemini-Hoskyns in Ireland, Great Britain and the United States.

David Graves is the founder of Centara, he is a professional engineer and has managed several high technology companies during his career. He has held senior positions with Hughes Aircraft of Canada Ltd., Novatel Communications Inc. and Northern Telecom. Prior to starting Centara, David was the founding President and CEO of Broadband Networks Inc. (BNI) which rose to a leading position in North America as a wireless telecommunications systems supplier. One of Canada's most successful high technology start-ups, BNI was sold to Northern Telecom in January 1998.

Paul Coulson FCA qualified with Price Waterhouse in 1976, founded Yeoman International Group Limited in 1982 and remains Chief Executive to date. He is Chairman of Ardagh plc and a director of other companies.

Bill McCabe is the former Chairman of SmartForce plc (Nasdaq: SMTF) an Irish company specialising in interactive educational software. He is also a Non-Executive Director of Parthus plc (Nasdaq: PRTH) an Irish company developing and licensing complete silicon and software Intellectual Property (IP) platforms. He holds a degree in Economics from Queens University, Belfast.

Management Team

Gerry McCrory co-founded The Crucible Corporation, an early-stage venture capital fund headquartered in Dublin and the Cross Atlantic Technology Fund, an expansion-stage venture capital fund headquartered in Philadelphia. Gerry currently serves as managing director of the Cross Atlantic Technology Fund in Dublin. Prior to founding Crucible, Gerry was the Managing Director of Cambridge Technology Partners (Ireland); started his own software services company, The Information Mosaic; and held various senior commercial responsibilities at Cap Gemini-Hoskyns in Ireland, Great Britain and the United States.

Paul Sutton has more than 15 years experience in the IT industry. During this time Paul has performed a range of roles, predominately in sales, marketing and business development. More recently, Paul established a technology fund and high tech incubation company for a private investor based in London City. Prior to that, Paul held executive positions in Cap Gemini, Hoskyns Insight, and Olympic Group.

Kevin Magee has more than 13 years experience in the IT industry. During his tenure as Director of Software Engineering at Smartforce plc (Nasdaq: SMTF), Kevin grew the technology group tenfold in less than four years. He left Smartforce to found Wishful Thinking Ltd, a technology consulting service to investment companies and technology start-ups. Prior to Smartforce, Kevin worked as a freelance consultant in the UK and USA, acted as a technical consultant for Cap Gemini in Ireland and co-founded Lectus Technologies (a multi-media software company).

Andrew Shubotham has been working as an analyst for Crucible since January 2000, having previously worked with Cross Atlantic Capital Partners for 2 years as a research analyst. He is currently studying for a Degree in Marketing at the Institute of Technology in Tallaght. Prior to joining Cross Atlantic Capital Partners he worked in Microsoft.



Partners

Crucible's partner network significantly increases the resources available to our investments. These partners provide either second round funding, channels to market or access to customers. Access to US based networks is key to the successful development and commercialisation of Crucible's investments.



Crucible has partnered with Cross Atlantic Capital Partners (XACP), a transatlantic venture capital firm with offices in Philadelphia, Dublin, and London to assist in securing second round funding for its investments.



Crucible has also partnered with Centara Corporation, a private Canadian venture capital company dedicated to the successful growth and development of technology-focused businesses. Centara invests in young, vibrant companies requiring the capital to expand, and having the long-term vision to succeed.

 

Contact details

Address
      Ireland

Unit 13
Richview Office Park
Clonskeagh
Dublin 14
Ireland
Phone
  +353 1 218 2200
Fax
  +353 1 218 2230
E-Mail
  General:
info@cruciblecorp.com

Business Plans:
busplan@cruciblecorp.com


Address
      USA

Five Radnor Corporate Centre
Suite 555
100 Matsonford Road
Radnor PA 19087
Phone
  +1 610 995 2650
Fax
  +1 610 971 2062
E-Mail
  General:
info@cruciblecorp.com

Business Plans:
busplan@cruciblecorp.com


Address
      Northern Ireland

8 Chlorine Gardens
Stranmillis
Belfast BT9 5DJ
Phone
  +44 2890 585 020
Fax
  +44 2890 682 685
E-Mail
  General:
info@cruciblecorp.com

Business Plans:
busplan@cruciblecorp.com