Submit a Pitch Putting your best foot forward Last year Crucible received in excess of 250 business plans. If you believe that Crucible should invest in your business opportunity then it is very important that you present it properly. We would prefer that you start with a "Elevator Pitch" or Executive Summary. If we like the idea we will contact you for further information and a business plan. Crucible will not share this information with anyone outside of Crucible and its immediate advisors without your consent.
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Elevator Pitch The key to explaining your product or service offering is to define your position based on the target segment you intend to dominate and the value proposition with which you intend to dominate it. Within this context, you then set forth your competition and unique differentiation that belongs to you and that you expect to drive the buying decision your way. The pitch itself should consist of six key elements 1. For - target customer 2. Who - statement of the need or opportunity 3. The [product name] is a [product category] 4. Which - statement of the key benefit i.e. compelling reason to buy 5. Unlike - primary competitive alternative 6. Our product - statement of primary differentiation Remember, the goal of positioning is to create and occupy a space inside the target customer's head. For example MS Windows could be described in an Elevator Pitch as follows: "For IBM PC users who want the advantages of a Macintosh-style graphical user interface, the Microsoft Windows 3.0 product is an industry standard operating environment which provides the ease of use and consistency of a Mac on a PC-compatible platform. Unlike other attempts to implement this type of interface, our Windows 3.0 product is now or will shortly be supported by all major PC applications software packages."
Elevator statement
Submit your Elevator Statement here.

Problem being solved
Describe the problem you are trying to solve or fix with your product or service.

Product details
How does your product work? Is there any unique technology involved and if so, describe it.

Revenue model
How will your business make money?

Funding Requirements
What are your funding requirements and how much of the company does this buy?

Top competitors
Name your top three competitors and describe how you will beat them.

Competitive advantage
Define your most important, unique, and defensible unfair competitive advantage.

Team bios
Describe your team briefly including notable past achievements.

Why Crucible should invest in your proposition
Briefly describe why your proposal is a good investment and why Crucible should invest in your proposition.